Just transition frames: Recognition, representation, and distribution in Irish beef farming

The concept of just transition has emerged as an important governance framework guiding sectors transitioning from unsustainable to sustainable practices and is most dominant in debates on the energy transition. This research, contrast, explores if how this can make sense challenges facing Irish beef farming. sector transforming response intersecting range social, environmental, market pressures. Beef farmers are at centre this, yet little research been conducted gathering their perspectives changing state livelihoods concerns for future. Here, we use a novel methodological approach, drawing framing strategic communication device explore key actors multi-dimensional environmental justice identify elements (in)justice present within frames. frames functions model exposes misalignment between powerful actors, concerned with distributional matters, farmers, declining social status, shifting identities, under-representation found be contributing conflict. We show application inform pathways futures.